While recreation facilities always say they appreciate their members, they don’t always show it. And if a patron does not feel appreciated, he or she is less likely to renew membership. Developing a comprehensive member retention plan may seem overwhelming, but any facility can do it in a few simple steps.
Sending membership renewal reminders is an easy first step—and one that many facilities ignore. The Town of Flower Mound, Texas, has both mo....
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Too often retention of membership is overlooked while you are out recruiting new members. Also, nice to see an NRPA article focued on community centers.