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Future Leaders

Members Matter

, Department, by Kate Schneider

Kate SchneiderWhile recreation facilities always say they appreciate their members, they don’t always show it.  And if a patron does not feel appreciated, he or she is less likely to renew membership.  Developing a comprehensive member retention plan may seem overwhelming, but any facility can do it in a few simple steps.   

Sending membership renewal reminders is an easy first step—and one that many facilities ignore.  The Town of Flower Mound, Texas, has both mo....

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Too often retention of membership is overlooked while you are out recruiting new members. Also, nice to see an NRPA article focued on community centers.