While recreation facilities always say they appreciate their members, they don’t always show it. And if a patron does not feel appreciated, he or she is less likely to renew membership. Developing a comprehensive member retention plan may seem overwhelming, but any facility can do it in a few simple steps.
Sending membership renewal reminders is an easy first step—and one that many facilities ignore. The Town of Flower Mound, Texas, has both monthly and annual memberships. For annual members, a postcard is mailed to the individual’s home the month prior to expiration. An email is then sent the week after the membership expires to remind them that it is still not too late to renew. While many agencies engage only in electronic communicat....
Parks & Recreation Magazine is a NRPA member benefit. Log In or Join NRPA to continue reading.
Too often retention of membership is overlooked while you are out recruiting new members. Also, nice to see an NRPA article focued on community centers.