Our Brand Promise
If there is one thing we have
learned in recent years about effective marketing for parks and recreation, it
is that we must focus on the benefits. However, we have been deficient in one
important category when it comes to selling our benefits, and that is we
haven’t created a widely known brand that people can come to know and trust.
companies understand the critical role branding plays in marketing strategies,
and they are very good at it, too. Who doesn’t recognize the golden arches? But
creating a brand is not enough. Getting your customer to know and love your
brand is the key to success. If this is so successful in the corporate world,
why aren’t we ....
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