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Our Brand Promise

2012-08-01, Department, by Barbara Tulipane

Barbara TulipaneIf there is one thing we have learned in recent years about effective marketing for parks and recreation, it is that we must focus on the benefits. However, we have been deficient in one important category when it comes to selling our benefits, and that is we haven’t created a widely known brand that people can come to know and trust.

Fortune 500 companies understand the critic....

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