Recreation increases self-esteem and can have lasting
effects on positive behavior toward self, the family and the community. The
role of parks and recreation providers is important and at the core is
recreation programming—activities, classes, sports, and events designed to
serve the needs of the community. Because customers weigh cost and travel time,
the long-term benefits become a consideration when enrolling in a program. By
developing social, cultural, and physical activities, customers can enjoy a
greater degree of life satisfaction in their leisure time.
The evaluation process in parks and recreation programming
is both formative and summative. It is about judging the value, efficiency or
effectiveness of the program by recreation professionals as seen through the
eyes of their customers.
In practice, successful municipal recreation agencies
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